Google Keyword Planner
Google Keyword Planner is a free tool by Google Ads that helps users find keywords for SEO and PPC (Pay-Per-Click) campaigns. It provides search volume, competition level, and cost-per-click (CPC) estimates for keywords.
- How to Access Google Keyword Planner
🔹 Go to
Google Ads and sign in.
🔹 Click on
Tools & Settings (wrench icon).
🔹 Select
Keyword Planner under the “Planning” section.
🔹 Choose between:
- Discover New Keywords – Get keyword ideas.
- Get Search Volume & Forecasts – Analyze specific keywords.
- How to Use Google Keyword Planner
1️⃣ Discover New Keywords
✅ Enter a seed keyword (e.g., “digital marketing”).
✅ Google suggests
related keywords based on search trends.
✅ Filter results by location, language, and competition level.
2️⃣ Get Search Volume & Forecasts
✅ Enter a list of keywords to check their:
- Average monthly searches
- Competition level (low, medium, high)
- Estimated CPC (useful for paid ads)
3️⃣ Refine Keyword Strategy
✅ Focus on
high-search, low-competition keywords for SEO.
✅ For PPC, target
high-converting, relevant keywords with a good CPC balance.
- Keyword Metrics Explained
📌
Avg. Monthly Searches – Shows how often people search for a keyword.
📌
Competition Level – Tells if many advertisers are bidding on a keyword (High, Medium, Low).
📌
Top of Page Bid (Low & High Range) – Estimated CPC for Google Ads campaigns.
- Best Practices for Keyword Research
✔️ Use
long-tail keywords (e.g., “best running shoes for beginners”).
✔️ Analyze
search intent (informational, navigational, transactional).
✔️ Compare keywords using
Google Trends for seasonal demand.
✔️ Group similar keywords into
clusters for content planning.
✔️ Export keyword data for deeper analysis in Excel or Google Sheets.
- Alternative Keyword Research Tools
🔹
SEMrush – Advanced keyword research & competitor analysis.
🔹
Ahrefs – Detailed SEO & backlink insights.
🔹
Ubersuggest – Free keyword research tool.
🔹
AnswerThePublic – Generates question-based keywords.
