Affiliate Marketing
Affiliate marketing is a performance-based online marketing strategy where businesses reward affiliates (partners) for driving traffic or sales through their referral links. It’s a great way to earn passive income and scale a business with minimal investment.
- How Affiliate Marketing Works
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A business (merchant/advertiser) creates an affiliate program.
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Affiliates (publishers/influencers) join the program and promote products using unique tracking links.
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Customers click on the affiliate link and make a purchase.
4️⃣
The affiliate earns a commission based on the sale or action taken.
- Key Players in Affiliate Marketing
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Merchant (Advertiser) – The company offering an affiliate program (e.g., Amazon, Shopify).
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Affiliate (Publisher/Marketer) – The person promoting products through content, blogs, or social media.
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Consumer (Buyer) – The end user who purchases through an affiliate link.
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Affiliate Network – A platform that connects affiliates with merchants (e.g., ClickBank, CJ Affiliate, Rakuten).
- Types of Affiliate Marketing Models
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Pay-Per-Sale (PPS) – Commission on each sale made through the affiliate link.
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Pay-Per-Click (PPC) – Earns commission based on traffic driven to the merchant’s site.
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Pay-Per-Lead (PPL) – Payment for every qualified lead (email signup, form submission).
- Best Platforms for Affiliate Marketing
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Amazon Associates – One of the largest and easiest to join.
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ShareASale – A broad network with various niches.
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CJ Affiliate (Commission Junction) – Ideal for big brands.
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ClickBank – Best for digital products and courses.
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Rakuten Advertising – Great for global brands.
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PartnerStack – Best for SaaS and software affiliate programs.
